Cape Town loves to call itself a “creative city,” but the truth is harsher: creativity here often survives despite the system, not because of it. Too many brilliant young operators end up trapped in a loop of gig-to-gig survival — curating other people’s line-ups, building other people’s brands, making someone else’s vision feel inevitable. That’s why Thembalethu “Jose” Hadebe launching Juggernaut Entertainment matters more than a personal career milestone. It’s a case study in what South Africa’s culture economy actually needs right now: young creative entrepreneurs building passion-driven businesses with long-term intent.