It starts quietly: a few artists pulling their catalogues, a few more muttering about payouts and principles. But lately, the volume has risen. From Cape Town to Copenhagen, the whisper of “maybe I should leave Spotify” has turned into a full-blown chorus.
A few years ago, landing a track on RapCaviar was akin to winning the lottery. Today, the same placement feels closer to a consolation prize. Streams are down, algorithms are up, and the machinery of music discovery is quietly being re-engineered while artists attempt to keep pace.
