The first thing I saw was a pink drink and a pile of scavenger hunt cards. Not the usual start to a Cape Town music launch, but Pretty Loud has no interest in doing things the usual way. On 7 August, co-founders Erin Elliot and Amy Tjasink — two women with the resumes and stage presence to back it up — introduced their new women-centred music collective with The Pyjama Party. Invite-only, unapologetically femme, and designed to feel like the sleepover of your dreams, it doubled as a statement of intent: the future of music in this city is collaborative, not competitive.
