giuliette price, a rising star in Cape Town’s vibrant music scene, carries a voice steeped in childhood memories, the magic of jazz, and the raw honesty of self-expression. From early songwriting days to prestigious music institutions, their journey has been shaped by a love for music and a desire to connect with listeners on a deeper level. Stepping into the iconic Concept Records studio for Big Little Concepts, giuliette poured their heart into each performance, offering glimpses of their latest creations and the vulnerability that fuels their artistry.

Q: Tell us about the origin story of your musical career. Was there a defining moment, a love for a specific genre, or just a spontaneous jam session that sparked it all?

A: My musical career started at a very early stage, growing up in the shadow of my mother’s musical talent. She is an amazing singer and worship leader, and my sister and I quickly picked up a love for music while running around the church as toddlers when my mom would coach the church choir. I started writing songs in primary school and never stopped. Closer to finishing high school, I was properly introduced to jazz music, and after a gap year of working two jobs, I saved some money to start studying jazz at Wits University and then transferred to UCT [University of Cape Town].

Q: How did it feel rocking out in the iconic Concept Records studio? Did the environment inspire anything unexpected in your performance?

A: I loved working with my friends from Concept Records. They made me feel comfortable with performing, but when it came to speaking in between songs, I got a bit nervous, funny enough. But it was incredibly exciting to be selected to be a part of the first season!

Q: We saw a glimpse of your musical magic captured in Big Little Concepts. What message or vibe did you hope to convey through your performance?

A: I hoped to showcase two songs off my new EP, which was released in early January of 2024, and then decided to slip in an unreleased composition, ‘Fall for Love’, to give a little taste of what is to come. I just tried to be as authentic as possible and embellish things where I was feeling inspired to.

Q: What other creative outlets fuel your artistic fire besides music? Whether it’s visual art, poetry, or even a killer sourdough starter, share your hidden talents!

A: I also have a passion for visual arts, such as drawing and collage art. I love to find identity expression through fashion and playlist curation.

Q: As a Cape Town musician, what excites you most about the city’s vibrant music scene? Any hidden gems or unsung heroes you’d recommend checking out?

A: The Commons live music venue in Muizenberg is by far the best example of the talent Cape Town has to offer! This music venue is near and dear to my heart purely because their ethics are rooted in exclusivity, high quality, established and up-and-coming talent. They host events that showcase as many different art forms and genres as possible, being a shining light for the music industry in SA.

Q: What’s on the horizon for you beyond Big Little Concepts? Upcoming gigs, new releases, or any wild dreams you’re chasing – spill the beans!

A: To come this year is to finish my final year of studying at the South African College of Music with my bachelor’s degree in jazz voice performance and play as many gigs as possible — without burning out. Hopefully, working towards getting a better understanding of the music business and how the behind-the-scenes work.

Q: If you could trade musical styles with any local artist for a day, who would it be and why?

A: It has to be Nai Palm from Hiatus Kaiyote. She’s my idol!

Q: What’s the one record that forever holds a special place in your heart? The soundtrack to your childhood, a family heirloom, or a recent discovery that blew your mind – tell us the story behind your musical treasure.

A: It has to be India.Arie’s Testimony: Vol. 1, Life & Relationship. This album is listened to repeatedly while growing up. These songs have taught me to be strong, confident, and to love myself.

Q: If you could collaborate with any musician, living or dead, who would it be and why?

A: It has to be Nai Palm from Hiatus Kaiyote. She’s my idol!

Q: Ten years from now, how do you hope to be remembered in the Cape Town music scene?

A: I want to be remembered for my simple and honest songwriting and catchy melodies.

Bonus Q: Share a fun fact, a quirky anecdote, or a hidden talent that might not be immediately obvious from your music.

A: My most listened-to song for 2023 was Chet Baker’s ‘It Could Happen to You’. I literally listened to it on repeat any chance I got.

Beyond catchy melodies and genre-bending explorations, giuliette’s music resonates with a genuine spirit. Whether one day collaborating with their dream artist, Nai Palm, or captivating audiences with their unique sound, they strive to leave a lasting impression — a legacy of honest songwriting and vulnerability that lingers long after the final note fades. One thing is certain as they navigate the exciting path ahead: giuliette price is a name to remember, a voice that will continue to weave its magic into the fabric of Cape Town’s musical tapestry.

Ready to experience the full power of giuliette’s artistry? Dive into their raw, unfiltered performance on the Big Little Concepts YouTube channel — you won’t be disappointed!


I can’t play any musical instruments or sing, so this is my contribution to the local music scene — which I love immensely. I can’t touch my toes, but that has held me back only slightly in life. My hobbies include reading, beer, bringing up Let’s Get Local when no one asked, writing, and surprising people with my pool skills. I believe somehow all of this will lead me to Dave Grohl.

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